10 TIPS FOR WRITING A HIGHLY PERSUASIVE AD
1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.
3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.
5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.
6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives you credibility because it shows you're an expert.
7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.
9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.
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10 WAYS TO CATAPULT YOUR SALES
1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.
3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address, etc.
4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.
5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.
6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.
7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.
8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.
9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.
10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.
10 WAYS TO GET YOUR ADS OR MESSAGES NOTICED
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?
People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.
2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!”. People have been trained their whole life to stop what they are doing when they see that word.
5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.
6. Use the word "FREE" in your subject line. Your offer should be attractive to your target audience.
It could be free information, software, trials, etc.
7. Begin your subject line with an "online smile :)". People use smiles offline to gain people's attention and to win their trust, why not use them online too.
8. Don't use unbelievable claims in your subject line. People have or know some who has been ripped off and trained themselves to ignore those claims.
9. Don't use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the internet it's considered a symbol for shouting.
10. Test different subject lines to see which ones draws the most traffic to your web site. Also, read the FAQ before posting a message or ad anywhere.
